---
title: Subgroup views
category: Guides
slug: subgroup-views
blurb: Build and share focused audience views using filters, segments, and pivots, then reuse them across client deliverables.
order: 4
---

# Subgroup views

A **subgroup view** is a focused slice of your data: one audience, one segment, or one comparison you want clients to see clearly. In AddMaple you build subgroup views with **filters**, **custom columns/variables**, and **pivots**, then save the charts into dashboards or mini-dashboards.

All steps below come from existing help articles.

## Quick filters while exploring

AddMaple supports instant filters across your dataset. Common ways to add a filter:

### 1. Filter button

From the summary, chart, table, or raw data views, click the **Filter** button at the top of the screen (you can also press **/** on your keyboard to open the filter menu).

Choose a column, then choose how to filter. Options depend on column type.

See [Filter your data](/help/guides/filter-your-data).

### 2. From a chart

When you explore a column, hover over a bar (or equivalent) and use **Filter by this value**.

See [Filter your data](/help/guides/filter-your-data).

### 3. From the table view

In table view, click an MC+ or MC value in a row to filter by it.

See [Filter your data](/help/guides/filter-your-data).

## Saved segments (custom columns)

For reusable audience definitions (for example "Enterprise buyers" or "Detractors"), create a **custom column/variable**:

1. Click the **More** menu and select **Custom Column/Variable**
2. Give the new column a name
3. Choose **Exclusive** or **Overlapping** categories
4. Build categories with data rules; AddMaple recalculates matched records in real time
5. Click **Create Column**

Your new column appears at the top of your Chart Dashboard. You can explore it, run statistical calculations against it, and filter by it.

See [How to create custom columns/variables](/help/guides/create-segment) and [Filter types](/help/guides/filter-types).

## Compare subgroups in a pivot

To compare two groupings side by side, pivot your data. Expanded pivot views also support significance testing when you need to highlight differences between segments.

See [How to pivot your data](/help/guides/how-to-pivot-your-data) and [Significance testing](/help/guides/significance-testing).

## Share subgroup views with clients

After you build the view:

1. Save charts to **My Collection** or **Add to Dashboard**
2. Publish the dashboard and share the link

If you want clients to slice data themselves (not only see your pre-built cuts), turn on **Data Explorable** after you publish. See [Client self-serve data slicing](/help/guides/client-data-slicing).

For several focused deliverables from one study, see [Create mini-dashboards](/help/guides/mini-dashboards).

## Related help

- [Create mini-dashboards for client deliverables](/help/guides/mini-dashboards)
- [How to analyze a survey](/help/guides/how-to-analyze-a-survey) (segment and filter sections)
- [What is an Insight Hub?](/help/guides/insight-hub)