How Audience Audit Cut One Month from Survey Analysis Timelines
1 month
cut from analysis and visualization timelines
Explorable
insight hubs clients open, revisit, and share
20 years
with Tableau before switching to AddMaple
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Audience Audit at a glance
Company
Audience Audit is a strategy and research agency that helps experts build trust with the audiences they serve.
Headquarters
United States
Industry
Strategy and research
Key outcomes
Audience Audit is a strategy and research agency founded by Susan Baier. The team runs custom quantitative research and attitudinal segmentation for authors, speakers, consultants, and other experts who want research to fuel visibility, reputation, and growth.
For Susan, the goal is not a one-time report. Research should keep working after delivery—so clients can open, revisit, explore, share, and use the data to answer real business questions in AddMaple insight hubs.
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The challenge: powerful research, disconnected delivery
Too much research still sits in a drive unused. Static decks and traditional dashboards rarely let clients answer new business questions on their own.
Audience Audit's clients are experts, not statisticians. Yet survey data had to be heavily manipulated before Tableau could load it. Open ends were often parked in spreadsheets. The final dashboards felt intimidating—so clients needed guided walkthroughs instead of exploring on their own.
3
More value from the same research
For Audience Audit, a study no longer ends when the first report is delivered. In AddMaple, a single dataset can be broken into focused mini-dashboards, subgroup views, and quiz-style assets that clients reuse across talks, content, and campaigns throughout the year.
The research keeps working long after delivery—turning a one-time project into an ongoing source of visibility. Susan can deepen her role with clients long after the original study, supporting strategy, visibility, and thought leadership.
4
A better experience for clients
Audience Audit's clients are experts, not statisticians, and traditional dashboards often left them feeling intimidated.
AddMaple feels more like an interactive web page, so non-technical clients can explore the data on their own rather than waiting for a guided walkthrough. The result is a deliverable they open, revisit, and share—instead of one set aside after the first presentation.
Clients love being able to root around in their data... they don't have to be a statistician... AddMaple will guide them to where there are interesting connections and correlations.
A deliverable clients want to explore, revisit, and share.
5
From prep bottleneck to explore-ready analysis
Before AddMaple, weeks of survey prep could pass before Audience Audit could properly analyze in Tableau. With AddMaple, data uploads quickly, visualizes almost immediately, and more people on the team can work directly with results.
That time saving had a real operational impact: complex dashboards that once took far longer could be built in hours, and the team shaved about one month from analysis and visualization timelines.
We have shaved a full month off of our project timeline in terms of analysis and visualization of our data... anybody on the team can work on visualizations in AddMaple.
From weeks of prep to instant exploration for every stakeholder.
6
A software partner built for researchers and the people who use research
AddMaple did not feel like a typical vendor relationship. The platform evolved with real research workflows—charting, storytelling, usability, and client delivery—and stayed engaged after the contract was signed.
For Susan, that mindset matters: a team that understands researchers and the people who have to consume research who are not researchers. Faster analysis, explorable deliverables, and confident clients are what that partnership enables.
AddMaple is laser focused on supporting its users... they understand researchers and they understand the people who have to consume research who are not researchers. For me, that makes AddMaple the perfect partner for my research agency.