AddMaple won the Paddle AI Launchpad competition out of 77 startups!
After Twenty Years of Attitudinal Studies Published on Tableau, Audience Audit Switched to AddMaple
Learn how Audience Audit transformed their delivery timeline from a month to just a few days, shifting from data cleanup to strategic work.
I never imagined switching from Tableau - until I saw what AddMaple can do.
Susan Baier
Audience Audit
Audience Audit has spent over two decades running attitudinal segmentation studies - uncovering the beliefs, motivations, and decision drivers behind audience behavior. Their work powers campaigns, messaging, and strategy for agencies and their clients.
For years, Tableau was their default delivery platform. But it wasn't built for survey data. Preparing each project meant hours of re-coding, reshaping, and building workflows to deliver dashboards from scratch.
"AddMaple can do in three seconds what it took us hours to do prepping our survey data for Tableau."
The result: what used to take a month to deliver now typically takes just a few days.
From Data Cleanup to Strategic Work
Switching to AddMaple meant Susan and her team could refocus on what they do best - building robust attitudinal segments and interpreting what drives them, communicating insights whichever way is required, whether video, images, text, charts, instead of spending time cleaning, restructuring, and formatting data.
AddMaple handles both the quant and qual in a single platform. It automatically creates pivot-ready dashboards, visualizes Likert scales, and uses AI to code open-ends into themes and sentiment with the ability for the researcher to adjust and define the codes. All statistical testing is handled automatically within AddMaple's proprietary stats engine, with notable results surfaced for non-technical users to understand.
We have clients who have never explored their data and within just a few minutes are finding fascinating and useful insights. Our clients who don't know statistics from a hole in the ground can easily explore their results.
Susan Baier
Audience Audit
Exploration With Empowerment AND Without the Bottlenecks
The dashboards are shareable via a simple URL - no need for login credentials or extra licenses. Unlike Tableau, each client viewer doesn't need a paid viewer seat to interact with the data.
More importantly, clients aren't limited to viewing one variable against a few questions at a time. Nor do they have to wait for the data to load or crash. AddMaple lets them explore combinations across multiple variables and questions, segment filters, attitudes, responses - all in real time. This power of exploration is designed to ignite curiosity and engagement with research long after the presentation is delivered.
That level of exploration simply wasn't possible before. Now, it's being adopted by those who have been looking for a solution like this for years, with no setup required, no friction, and no risk of clients misinterpreting the data.
Why not empower your clients and gift them with explorable deliverables?
The Challenge
Hours of re-coding, reshaping, and building workflows for each project delivery. Tableau wasn't built for survey data - extensive preparation required before any insights could begin. Clients with limited statistical knowledge couldn't explore data independently and needed paid viewer seats just to interact with dashboards.
The Solution
AddMaple handles both quant and qual in a single platform with automatic pivot-ready dashboards, AI-powered coding of open-ends, and built-in statistical testing. Shareable via simple URL with no login credentials required, enabling real-time exploration across multiple variables without bottlenecks.
Results & Impact
From month-long delivery timelines to just a few days - see how AddMaple transformed Audience Audit's workflow
AddMaple's pivot-ready dashboards eliminate hours of data preparation
→Rapid Data Analysis
- Reduced delivery timeline from a month to just a few days
- Eliminated hours of manual data preparation and workflow building
- Enabled focus on strategic work - building segments and interpreting insights
- Handles both quant and qual in a single platform
I never imagined switching from Tableau - until I saw what AddMaple can do.
Susan Baier
Audience Audit
→AI-Powered Insights
- Clients can explore data without statistical knowledge
- Real-time exploration across multiple variables and questions
- No setup required - shareable via simple URL with no paid viewer seats
- Clients find insights within minutes and become excited about their data
- No risk of data misinterpretation with built-in statistical guidance
Real-time exploration across multiple variables without bottlenecks