Add Maple

About Us

The dream was to build a data tool that gives data insights first, not last. Now it's a reality.

Welcome to AddMaple - where data meets speed, intuitive UI, programming automation and aye aye AI! We're a small-but-mighty team driven to make data analysis accessible and enjoyable. AddMaple allows anyone with a dataset and a curious mind to get answers from their data, FAST!

Our Journey

AddMaple began because of frustration.

So many insights seemed to be left unexplored in clunky spreadsheets and untouched datasets because the data was either hard to access ⛔️, contained within a live wire spreadsheet that could be overwritten (we all know this feeling) ⚡️ or at the mercy of the data team’s existing workload 🥺. It is no wonder people give up and refresh the stale-but-almost-useful dashboards Darren set up 3 years ago. What data were we wanting to analyze? Actually, bulk standard data such as exported data from surveys, customer supper requests, online reviews sitting there gathering pixel dust.

AND after successfully getting access, analyzing it and producing charts, those said charts often looked so bland, so bulk standard, one might be tempted to assume (wrongly) that little effort went into their creation. Why couldn't charts “look as good as the insights they contained?” And the report that housed said charts often ended up forgotten in the taunting shared drive.

The vision for AddMaple was set - democratize data analysis, do away with meh-looking charts and make reports explorable! While we were at it, we decided to make data analysis Fast, then even faster still, fun and enjoyable WITHOUT the fear of errors and data loss because the data remains on your system as a unit of unedited wholesomeness.

How have we built this? One release at a time alongside fellow founders who have a knack for sharing good memes over at 🍜 Ramen Club. We're not alone in being self-funded and avoiding the ongoing VC hype-and-distraction cycles.

Our values


We build our features with the aim of empowering the people who do data analysis. And we believe that tools need to speed up and simplify the process all together so that more people feel confident analyzing data. The more people feel confident exploring data, the more insights they will naturally extract from the valuable data resources your organization holds. We keep the UI intuitive, so that insights lead the exploration journey, not formulae, code or other distractions. That's why we kickstart your data exploration by transforming all your columns into summarized tables and charts.

Cross-functional Collaboration

At AddMaple, our aim is to keep things simple. No buzzwords, no corporate jargon. We bring people with varying levels of data skills together in a tool that does the heavy lifting so that everyone can feel curious and confident to understand data. We use engineering, data science and automation so that the calculations are accurate, while using AI to assist with natural language interpretation of the numbers. Letting engineering do what it does best, and adding in AI in a way that is useful and in-check.


Our small size is our superpower. It allows us to move quickly, adapt to changes, and maintain a close-knit relationship with our users. We can’t say we have all the answers but we can share one "strategy" that works for us. When an existing backlog becomes bulky and unwieldy, we move it over to an archived-for-later-reference backlog, acknowledge that we can always find the golden nuggets we left behind if we need it, breathe a sigh of relief, and start afresh with a new nimble prioritized backlog of validated most-important-and-urgent development work.