Modular Segmentation
Use our interactive filters or build flexible, custom segments
Easily create and compare segments across your dataset!
- Segments for multiple use-cases: Product data? Use date periods with event triggers to build cohorts. Survey data? Use demographics with responses to questions to build personas. Sales data? Use purchasing behavior and ad preferences to build targeted campaigns. You get the idea!
- Overlapping vs. Exclusive Toggle: Choose whether segments can overlap or should remain distinct by excluding commonalities. Metaphor? Venn segments vs individual circles.
- Flexible operators allow precise segmentation: Use "and/or," "include/does not include," and more across all data types including text that's been analyzed for topics, sentiment, themes and more.
- Create multi-factor if-then segments to explore specific personas: If they are from Spain, aged between this range, earn between this range, then add them to this segment!
- If-then segments integrate seamlessly: Use them to pivot or explore statistical links, etc.
Feature Highlights
Quick Segmentation
Create and compare segments in seconds, no complex setup required.
Simple to Customize
No complicated setup or strange formulas
Visual First
Click any chart or badge to filter instantly