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How Insight Advantage Delivers Deeper Customer Satisfaction Insights
Learn how Insight Advantage delivers deeper insights into NPS and customer satisfaction while improving verbatim coding efficiency.
AddMaple both surprised me and my clients (in a good way!). I was able to deliver deeper insights about the drivers of my client's NPS and customer satisfaction scores. My clients really valued being able to view themes at a macro-level, before understanding the sentiment of each theme and then using this as a springboard to delve deeper.
Andrew Smith
Insight Advantage
Insight Advantage is an independent research consultancy that helps businesses understand and act on customer feedback. With a focus on delivering actionable insights, they specialize in customer satisfaction research, NPS analysis, and transforming qualitative data into strategic recommendations.
The Challenge
Insight Advantage encountered several challenges:
- Managing complex verbatim responses from customer satisfaction surveys
- Need for structured coding with depth and consistency
- Relying on a mix of AI tools and manual processes
- Delivering insights about NPS drivers and customer satisfaction efficiently
The Solution
AddMaple provided Insight Advantage with a comprehensive solution:
- Macro-level theme analysis for high-level understanding
- Sentiment analysis for each identified theme
- Deep-dive capabilities for detailed exploration
- Structured coding system for verbatim responses
Results & Impact
Explore how Insight Advantage revolutionized their NPS and customer satisfaction analysis with AI
Detailed analysis with Likert scale charts
→Rapid Data Analysis
- Completed multiple client projects with enhanced insights
- Delivered deeper understanding of NPS drivers
- Enabled structured analysis of customer satisfaction scores
- Improved ability to identify relationship-building opportunities
AddMaple both surprised me and my clients (in a good way!). I was able to deliver deeper insights about the drivers of my client's NPS and customer satisfaction scores. My clients really valued being able to view themes at a macro-level, before understanding the sentiment of each theme and then using this as a springboard to delve deeper.
Andrew Smith
Insight Advantage
→AI-Powered Insights
- Transformed chaotic coding processes into structured workflows
- Created clear analysis pathways from macro to micro insights
- Enabled deeper theme exploration with confidence
- Achieved significant time savings while delivering better results
Interactive dashboards for understanding the drivers of NPS and satisfaction scores
Following this flow of thinking and analysis would have been impossible before, but now I'm confident that I can deliver it and save time all in the same tool. Life after AddMaple feels calmer and less challenging - I'm a happier researcher.
Andrew Smith
Insight Advantage