Add Maple

AddMaple V3 is here! Learn more

The People Intelligence Platform
for insight-led teams.

Turn quant + qual signals into evidence-backed narratives, dashboards, and decks other business units can act on the same day.

Netflix
United Nations
Financial Times
World Bank
TfL
Harvard

AddMaple thematic coding has supported peer-reviewed research workflows.

Insights are only useful if they are accurate and land before decisions are made.

Andrea Knight Dolan
AddMaple creates instant chart dashboards that let you analyze your survey data visually and is one of the best ways I've found to conduct AI-powered thematic analysis of open-ended results.

Andrea Knight Dolan, Professor at University of Toronto, ex-Google

Multiple Data Sources

One Insights Workspace

Surveys

Online Reviews

Social Signals

Data lake

Cloud Storage

Trackers

We have shaved a full month off of our project timeline in terms of analysis and visualization of our data. Clients love being able to root around in their data. AddMaple will guide them to where there are interesting correlations.

Susan Baier, Founder & CEO, Audience Audit

After 20 years using Tableau, they switched to AddMaple because it is built for insight mining as a continuous cycle - during the analysis and ongoing in the deliverables. Read the case study

Susan Baier
Elsevier ScienceDirect

Trusted in academia

Dr Tami Yap, BDSc (Hons) FRACDS DCD PhD FOMAA

Built for rigorous thematic analysis: used in peer-reviewed research to code large open-text datasets into auditable themes.

Core capabilities

Capability 01

One tool to triangulate data for deeper understanding

People don't speak in one channel. AddMaple connects surveys (CSV/SAV), data lakes, transcripts, support and CSAT, reviews, and social - so you can explore signals, reduce single-source bias, and understand what customers say, wherever they say it.

Capability 02

Begin with insights, not preparation cycles

Most insight teams spend ~70% of their workflow processing data. AddMaple flips the ratio with explore-ready charts and tables from the start, so you spend time finding meaning, instead of data cleaning.

Capability 03

Scale insight impact by finding what’s driving an outcome or metric

AddMaple ranks the strongest drivers behind any metric, so when NPS drops or churn rises, you can move from "this is happening?" to "here are plausible reasons" and "here's what to do next," backed by evidence.

Capability 04

AI-coded themes and sentiment from unstructured text, traceable to the source.

Survey open-ends explain why a score was given. Support tickets show what isn't working. AddMaple codes comments into themes and sentiment you can filter and link statistically to other columns - with color-coded highlights back to the exact excerpts, so every finding is auditable.

If it can't link back to the verbatim, it doesn't count as insight.

Capability 05

Explore responses relationally, not one chart at a time.

See opinion spread by segment, then click any answer to instantly compare what that group said everywhere else—including second/third choices in multi-selects. Hard in most tools. Instant in AddMaple.

Capability 06

AI agent that triggers analysis workflows - grounded in defensible, reproducible results.

Unlike generic AI, AddMaple's agent runs on top of our stats + chart engines to produce pivots, charts, and dashboards that you can edit. Every output is auditable and traceable back to the underlying data - no black box outputs, no prompt ping-pong.

Capability 07

Share Decision-Ready Narratives the Same Day

Move from analysis to polished outputs in the formats teams already use, including secure interactive dashboards and editable decks.

Deliver work that is fast to consume, easy to trust, and ready to act on.

Powering two insights models

In-house teams

For in-house insights teams

Move from ad-hoc projects to a continuous customer intelligence unit that informs marketing, sales, growth, product, and leadership.

  • Cross-source customer signal unification
  • Theme + sentiment tracking over time
  • Evidence-linked key drivers + clustering
  • Same-day decision outputs for leaders

Agency teams

For agencies

  • Deliverables clients can explore, not static decks
  • Faster turnaround from raw data to story-ready output
  • Multi-file projects and tracker workflows

Shared foundation

One engine for statistical testing, explainable AI, and secure sharing across both teams.

Business Plan

Ship defensible insights the same day.

For insights teams running recurring trackers, stakeholder dashboards, and cross-source analysis at business speed.

Starting at $8,000 / year

Includes 3 seats. Unlimited viewers. Transparent pricing.

Replaces manual crosstabs, stitched dashboards, and static decks.

Transparent pricing. No hidden tiers.

Need answers fast?

Ask AddMaple's AI guide about workflows, capabilities, and setup.

Get quick help on what AddMaple can do and how teams typically use it.

Security and AI trust

Visit Trust Center

Built for security-conscious insights teams: clear AI boundaries, enterprise access controls, and safe integration patterns.

Your data is never used to train AI

Customer data stays private and is not used to train foundation or AddMaple models.

Controlled AI

AI is explainable, tied to a proprietary statistical engine, and includes column-level controls with visible evidence paths.

Enterprise SSO support

Google SSO and enterprise SSO are supported for secure team access control.

Secure data lake integrations

Connect to governed sources and analyze without creating risky data sprawl.

Enterprise compliance posture

GDPR aligned, ICO registered, ISO27001-aligned practices, with CAIQ support for security reviews.

Secure sharing controls

Publish with private links and password protection so stakeholders can access insights safely.

Trusted in academia and research

AddMaple's thematic coding has been used in peer-reviewed research, including a 2025 Journal of Dentistry publication.

Built for research workflows where findings must be defensible and traceable.

Next step

Learn how to deliver insight work people trust, use, and act on.

Move faster, communicate with confidence, and ship decision-ready outputs every week.