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Brand Color Palette Generator

Generate beautiful, accessible color palettes from a single brand color. Perfect for data visualization, UI design, and brand consistency.

Enter a hex color or use the color picker to select your primary brand color.

Optional: Add a secondary color to create more varied palettes. Used for diverging palettes and categorical interpolation.

Ensures all colors meet WCAG contrast requirements against white backgrounds.

Your Brand Colors

Primary
Input: #6D28D9
Safe: #6d28d9

Likert Scale Palette

Perfect for survey scales, sentiment analysis, and rating systems. Includes positive, negative, and neutral variants.

Categorical Palette

Perfect for distinguishing categories in charts, data visualization, and UI elements. Colors vary in hue while maintaining consistent lightness.

Sequential Palette

Ideal for showing ordered data, heatmaps, and progress indicators. Colors progress from light to dark with a single hue.

Diverging Palette

Perfect for showing data that diverges from a central point (e.g., positive/negative, above/below average). Uses complementary colors.

How It Works

This tool uses OKLCH color space to generate perceptually uniform color palettes. Unlike traditional HSL/HSV, OKLCH ensures that color adjustments appear consistent to human vision, making it ideal for programmatic palette generation.

Key Features

  • Perceptual Uniformity: Colors are generated in OKLCH space for consistent visual steps
  • WCAG Compliance: All colors meet minimum contrast ratios against white backgrounds
  • Gamut Mapping: Colors are automatically mapped to sRGB for accurate display
  • Multiple Palette Types: Generate likert, categorical, sequential, and diverging palettes

Palette Types

  • Likert Scale: For surveys and sentiment analysis with positive, negative, and neutral variants
  • Categorical: For distinguishing categories with harmonious hue variations
  • Sequential: For ordered data progressing from light to dark
  • Diverging: For data that diverges from a central point using complementary colors