Calculated Columns
Create derived variables without leaving the platform.
Calculated columns keep derived logic where your data already lives—so scores, weights, and formulas stay tied to filters, charts, pivots, dashboards, and exports.
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Custom formulas: Build new columns from existing fields without round-tripping through Excel.
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Standard survey metrics: Add NPS, CSAT, CES, and UMUX-style scores from your survey columns in a consistent way.
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Text helpers: Concatenate, extract, and reshape text fields for cleaner analysis and reporting.
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Weights: Apply weight columns across the same views you use for unweighted exploration.
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Reliability and factors: Cronbach alpha and factor scores as first-class columns for segmentation and visualization.
This matches the Calculated columns pillar on the pricing page—a dedicated workflow alongside preparation, statistics, and visualization, not an afterthought in a separate tool.
Feature Highlights
Formulas you can reuse
Build custom formula columns for analysis-ready fields without exporting to a spreadsheet first.
Survey scores built in
NPS, CSAT, CES, UMUX-2, and UMUX-4 columns from your existing survey structure.
Text and weighting
Text operations to concatenate, extract, and format; dedicated weighting columns for charts, pivots, and exports.
Reliability and factors
Cronbach alpha and factor score calculations you can filter, chart, and segment like any other column.