Old workflow
- Request crosstabs, wait, scroll, repeat
- Text analysis sits separately from the numbers
- New questions slow the project down
Insights Teams & Agencies
Connect surveys, trackers, and open-ended feedback in one explorable workspace
AddMaple helps research teams move beyond static crosstabs and disconnected text analysis. Explore questions as they arise, surface statistically strong patterns, and turn findings into polished, editable outputs faster.
SurveysTrackersOpen EndsReviewsCSV/SAVMixed Data
Research signals are still too disconnected to explore properly
Survey data sits in one file. Tracker waves sit in another. Open-ended feedback often gets analyzed separately. New stakeholder questions trigger another request, another wait, and another round of static tables.
AddMaple brings those signals into one workspace so researchers can explore patterns in context, connect qual and quant, and keep moving without losing rigor.
With AddMaple
- Explore from day one
- Link themes, scores, and segments in one place
- Answer new questions as they arise
Multiple Data Sources
Bring your research signals together
Concept testing studies
Brand tracker waves
Usage and attitude surveys
Open-ended responses
Multi-language feedback
Market and competitor context
Trusted by teams at
From raw research data to decision-ready insight
Step 1
Connect signals
Bring survey, tracker, and open-ended data into one workspace without waiting for a long prep cycle.
Step 2
Explore relationships
Surface segment differences, key drivers, clusters, and statistically ranked relationships, then connect qual themes back to quant outcomes.
Step 3
Turn insight into action
Turn findings into polished charts, interactive dashboards, and editable decks your stakeholders can actually use.
Key capabilities
Capability 01
Start with answers, not data prep
Move straight into exploration with charts and tables that are ready to work with from the start.
Capability 02
Connect qual and quant
Turn open-ended responses into traceable themes and sentiment, then link them back to scores, segments, and outcomes.
Capability 03
Understand what is driving outcomes
Use key drivers, clustering, and ranked relationships to move from observation to interpretation.
What changes for strategy and research teams
Answer questions in the moment
Move beyond stop-start analysis cycles and respond to stakeholder questions the same day.
Make stronger recommendations
Go beyond "40% said this" to understand what else is true of the people who said it, and what that pattern means.
Deliver better outputs
Share evidence-backed charts, dashboards, and decks that make your work easier to consume and act on.
What teams say
“We have shaved a full month off of our project timeline in terms of analysis and visualization of our data. Clients love being able to root around in their data.”
Susan Baier
Founder & CEO, Audience Audit
Move from static research outputs to connected understanding
Connect surveys, trackers, and open-ended feedback in one workspace and turn analysis into stakeholder-ready outputs faster.