What breaks today
- Feedback is split by channel
- Text is analyzed separately from metrics
- Teams struggle to prove which actions will matter most
Customer Experience
Understand what is driving NPS, CSAT, reviews, and support feedback
AddMaple brings survey scores and open-text feedback into one analysis workflow, so CX teams can identify recurring issues, understand what is driving customer sentiment, prioritise fixes, and track whether those issues decline over time.
NPS/CSATReviewsSupport TicketsChat and CallsCommunity
Customer signals are everywhere. Understanding is not.
NPS and CSAT live in one tool. Reviews sit somewhere else. Support tickets, chat logs, call transcripts, and community feedback often live with different teams entirely. Each source shows one part of the customer experience, but most teams still analyze them separately.
The result is more dashboards, more summaries, and less context. AddMaple connects those signals so CX teams can see recurring problems, from failed self-serve journeys and AI chatbot escalations to onboarding friction, billing confusion, refund issues, delivery delays, and product bugs. Teams can understand what is driving scores and sentiment, then focus on the changes that matter most.
What AddMaple changes
- Connect customer signals in one workspace
- Link themes to scores, segments, and outcomes
- Track whether fixes are improving experience over time
Multiple Data Sources
One workspace for connected customer understanding
NPS and CSAT surveys
Reviews and ratings
Support tickets and chat logs
Call and conversation transcripts
Community and social feedback
Behavioral or product signals
Trusted by teams at
Turn fragmented feedback into measurable improvement
Step 1
Connect signals
Bring together feedback from VoC surveys, support, reviews, and other customer channels.
Step 2
Explore relationships
Identify recurring themes, link them back to scores and segments, and surface the patterns most strongly tied to loyalty, dissatisfaction, or churn risk.
Step 3
Turn insight into action
Use connected insight to prioritise fixes, make recommendations, and track whether those changes are working as scores improve and issue mentions decline.
Key capabilities
Capability 01
Connect every customer signal
Stop treating surveys, reviews, and support data as separate reporting exercises.
Capability 02
Turn feedback into usable insight
Code open text into traceable themes and sentiment, linked back to the original comments.
Capability 03
Understand what is driving the experience
See which issues are most strongly connected to low scores, poor sentiment, or recurring friction.
What changes for CX teams
Prioritise with confidence
Know which issues matter most, where they are showing up, and which customer groups are most affected.
Make stronger recommendations
Move from reporting complaints to explaining the patterns behind them and what to do next.
Show measurable impact
Track whether changes are working as issue mentions fall, sentiment shifts, and scores improve over time.
What teams say
“AddMaple creates instant chart dashboards that let you analyze your survey data visually and is one of the best ways I've found to conduct AI-powered thematic analysis of open-ended results.”
Andrea Knight Dolan
Professor at University of Toronto, ex-Google
Built for continuous listening, not one-off reporting
AddMaple is designed for teams working across recurring feedback loops, multi-source customer signals, and decision-ready outputs. AI-generated themes are traceable to source, analysis is grounded in a statistical engine, and outputs are editable and easy to share.
Traceable themes and sentiment
Evidence-linked analysis
Editable charts, dashboards, and decks
Secure sharing and enterprise controls
Turn fragmented customer feedback into connected action
See how AddMaple helps CX teams unify VoC, support, reviews, and other signals to prioritise improvements and prove impact over time.