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How Insights Engineers Analyzes International Research 3x Faster
Learn how Insights Engineers transformed their research workflow, reducing coding time by 66% while handling complex international studies.
When I coded manually, it took me six hours. With AddMaple, including recoding, I can now do it in around two hours - about a third of the time. I'm finding it very accurate compared to six or seven other platforms I've used over the last three, four years.
Jeff Deighton
Insight Engineers
Founded 22 years ago, Insight Engineers combines expert qualitative and quantitative research to deliver grounded insights for B2B and B2C clients globally. They specialize in proposition development, messaging, and evidence-based decision making, having conducted research in over 40 countries in the last two years alone. Their expertise spans multiple sectors including industrial manufacturing, energy, healthcare, FMCG, digital marketing, and financial services.
The Challenge
Insights Engineers faced several critical challenges in their research workflow:
- Processing large international studies with 500-1,800 respondents across multiple countries
- Analyzing 45-50 qualitative interviews per project efficiently
- Managing complex ranking questions and appendices with multiple data types
- Need for coherent evidence linking thematic codes to quantitative responses
The Solution
AddMaple provided Insights Engineers with a comprehensive solution:
- Instant data structure visualization for immediate project setup
- Efficient coding system with powerful recoding capabilities
- Interactive analysis tools for rankings and grouped opinion scales
- AI-powered summaries for subgroup analysis and pattern recognition
Results & Impact
Discover how Insights Engineers achieved 66% faster analysis while improving accuracy across international studies
AI-powered thematic coding reducing analysis time from 6 hours to just 2 hours
→Rapid Data Analysis
- Reduced coding time from 6 hours to 2 hours (66% faster)
- Completed 6 major projects in less than 2 months
- Processed 3 international qualitative studies with 45-50 interviews each
- Analyzed 3 quantitative studies including a 1,800-respondent multi-country survey
When I coded manually, it took me six hours. With AddMaple, including recoding, I can now do it in around two hours - about a third of the time. I'm finding it very accurate compared to six or seven other platforms I've used over the last three, four years.
Jeff Deighton
Insight Engineers
→AI-Powered Insights
- Achieved high accuracy compared to 6-7 other platforms
- Enabled instant correlation analysis between themes and business metrics
- Provided interactive word clouds with drill-down capabilities
- Delivered coherent evidence linking qualitative and quantitative insights
Statistical analysis with instant AI summaries for international research studies
The AI summary on subgroups is fantastic. I can look at something in an interactive word cloud, drill down with keywords, analyze by job role, and get an instant AI summary that I can verify against our interview findings. The recoding function is really good, and the export function is excellent because I usually want to put it back into Excel.
Jeff Deighton
Insight Engineers