Source integrity & auditability

Follow a finding back to its evidence.

Non-destructive transformations and traceable methods keep the underlying research defensible. Every merge, relabel, and derived variable remains inspectable rather than disappearing into a working copy.

The method stays close to the result.

Source imports are preserved, calculated columns show their formulas, statistical tests name the method used, and AI-coded themes link back to verbatims. Analysts and reviewers can trace a finding to the evidence behind it—not a black-box output.

Research you can stand behind.

Inspectable evidence helps agencies defend work to clients and in-house teams satisfy internal review. It follows the project from preparation through analysis and into the findings shared in Insight Hubs.

Make review part of the workflow, not a late-stage exercise.

When a result is challenged, the team should not have to reconstruct the path from a slide backwards. AddMaple keeps the working evidence, the changes made to it, and the methods used to analyse it in the same project. That gives another analyst a place to begin and gives the person delivering the research a more credible answer when someone asks, “How did we get here?”