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What is an Insight Hub?

In AddMaple, an Insight Hub is an interactive way to share research results. You build it as a Story Dashboard, publish it to a link, and clients or stakeholders can revisit it after the presentation is over.

This guide explains the idea in plain language. For step-by-step build and share instructions, use the links in Build and share an Insight Hub below.

Static deck vs living Insight Hub

Many teams still deliver a static deck or PDF after a study. That works for one readout, but the file often sits unused afterward. Different stakeholders usually have different follow-up questions, and every new cut can mean more analyst time.

An Insight Hub keeps the research useful after delivery. Stakeholders can:

  • Open a polished, branded story (pages, charts, text, and callouts)
  • Revisit findings on their own schedule
  • Filter or explore selected data (when you enable explorable data)
  • Ask follow-up questions with AI (when explorable data is enabled on the hub)

You do not have to choose between a deck and a hub. Many teams deliver both: a PowerPoint for the boardroom meeting and a hub for everything after. See Export charts to PowerPoint and Share with clients.

What clients experience

A published Insight Hub feels more like a focused web experience than a traditional BI tool. Clients typically:

  1. Open the link you send (optionally with a password)
  2. Browse pages you arranged (overview, deep dives, appendices)
  3. Click Explore when explorable data is turned on
  4. Filter, pivot, and ask questions about the data you made available

For the client exploration path, see Client self-serve data slicing and Ask AI questions in a published Insight Hub.

Build and share an Insight Hub

AddMaple help uses the term Dashboard for what you publish as an Insight Hub. The workflow below is taken from existing dashboard guides.

Typical workflow (analyst)

  1. Create a dashboard (via Save/Add to Dashboard flow or duplicate an existing one)
  2. Add items: Text, Section, Call Out, Image, Video; add Charts via analysis screens or My Collection
  3. Arrange items by dragging and resizing on the grid
  4. Add pages and reorder tabs by dragging
  5. Style items with the Style Editor (palette icon)
  6. Manage Publishing to publish, copy link, and optionally set a password
  7. Turn on Data Explorable and select columns if you want viewers to explore

Detailed steps:

Focused deliverables from one study

If you need several client-ready views from the same dataset (for example one hub per audience or campaign), see Create mini-dashboards for client deliverables and Subgroup views.

Related reading (outside help)

These pages use Insight Hub language and may help if you arrived here from a video or case study:

Related help