Add Maple

AddMaple V3 is here! Learn more

The People Intelligence Platform
for Insight-Led Teams

Surface statistically validated patterns hiding in surveys, trackers, CSAT, support, reviews, and social signals.

Answer questions without blind spots.

Inform decisions in time.

AddMaple product UI

Insights are only usable if they are accurateAND they land before decisions are made.They are even stronger when you can triangulate them across multiple sources.

Audience AuditShed ResearchInsight Engineers
Andrea Knight Dolan
AddMaple creates instant chart dashboards that let you analyze your survey data visually and is one of the best ways I've found to conduct AI-powered thematic analysis of open-ended results.

Andrea Knight Dolan, Professor at University of Toronto, ex-Google

Turn quant + qual signals into evidence-backed narratives, dashboards, and decks other business units can act on the same day.

We have shaved a full month off of our project timeline in terms of analysis and visualization of our data. Clients love being able to root around in their data. AddMaple will guide them to where there are interesting correlations.

Susan Baier, Founder & CEO, Audience Audit

After 20 years using Tableau, they switched to AddMaple because it is built for insight mining as a continuous cycle - during the analysis and ongoing in the deliverables. Read the case study

Susan Baier

Core capabilities

Capability 01

Unify Every Signal in One Workspace

Bring survey, tracker, text, and operational data together so your team can answer business questions from one connected source of truth.

Stop losing time cleaning and stitching files before real analysis begins.

Unify Every Signal in One Workspace

Capability 02

Reveal What Drives Outcomes Most

Instantly surface the factors most linked to key outcomes, ranked by strength, so teams can focus on what actually moves behavior.

From strategy to execution, you see what matters first.

Reveal What Drives Outcomes Most

Capability 03

Automatically Find High-Value Audience Groups

Discover meaningful audience patterns automatically, then explore and compare them interactively across the full dataset.

Turn complex data into clear segments teams can act on fast.

Automatically Find High-Value Audience Groups

Capability 04

Code Open-Ends with Evidence You Can Defend

Transform raw text into structured themes with linked supporting excerpts, so every finding stays transparent and reviewable.

Get AI speed without sacrificing trust.

Code Open-Ends with Evidence You Can Defend

Capability 05

Track Change Across Waves and Segments

Monitor shifts over time across recurring studies, weighted cuts, and core segments in one continuous workflow.

Catch what changed, where it changed, and who it affects.

Track Change Across Waves and Segments

Capability 06

Ship Decision-Ready Narratives the Same Day

Move from analysis to polished outputs in the formats teams already use, including secure interactive dashboards and editable decks.

Deliver work that is fast to consume, easy to trust, and ready to act on.

Ship Decision-Ready Narratives the Same Day

Built for two operating models

In-house teams

For in-house insights teams

Move from ad-hoc projects to a continuous customer intelligence unit that informs marketing, sales, growth, product, and leadership.

  • Cross-source customer signal unification
  • Theme + sentiment tracking over time
  • Evidence-linked key drivers + clustering
  • Same-day decision outputs for leaders

Agency teams

For agencies

  • Deliverables clients can explore, not static decks
  • Faster turnaround from raw data to story-ready output
  • Multi-file projects and tracker workflows

Shared foundation

One engine for statistical testing, explainable AI, and secure sharing across both teams.

Business Plan

Ship defensible insights the same day.

For insights teams running recurring trackers, stakeholder dashboards, and cross-source analysis at business speed.

Starting at $8,000 / year

Includes 3 seats. Unlimited viewers. Transparent pricing.

Replaces manual crosstabs, stitched dashboards, and static decks.

Transparent pricing. No hidden tiers.

Need answers fast?

Ask AddMaple's AI guide about workflows, capabilities, and setup.

Get quick help on what AddMaple can do and how teams typically use it.

Security and AI trust

Visit Trust Center

Built for security-conscious insights teams: clear AI boundaries, enterprise access controls, and safe integration patterns.

Your data is never used to train AI

Customer data stays private and is not used to train foundation or AddMaple models.

Controlled AI

AI is explainable, tied to a proprietary statistical engine, and includes column-level controls with visible evidence paths.

Enterprise SSO support

Google SSO and enterprise SSO are supported for secure team access control.

Secure data lake integrations

Connect to governed sources and analyze without creating risky data sprawl.

Enterprise compliance posture

GDPR aligned, ICO registered, ISO27001-aligned practices, with CAIQ support for security reviews.

Secure sharing controls

Publish with private links and password protection so stakeholders can access insights safely.

Next step

Learn how to deliver insight work people trust, use, and act on.

Move faster, communicate with confidence, and ship decision-ready outputs every week.