Data Table Studio

Banner tables and ranked crosstabs — without a separate tabulation return.

Data Table Studio is AddMaple's interactive table workspace for survey research. Choose banner points — segments, markets, waves, or any subgroup — and build crosstabs across every question in the project with significance shading, bases, column percentages, and column indices in one place.

Rank tables by where subgroups differ most.

Data Table Studio ranks crosstabs by statistical strength linked to your banners, so analysts start with the differences that matter instead of scanning a dense grid row by row. Quantitative variables and AI-coded qualitative themes can appear in the same ranked view.

Inspect in-product, then export a tab book.

Explore tables live inside AddMaple — toggle counts and percentages, apply filters, and open pivot follow-ups from any cell. When the cut is ready, export Export Crosstabs (Excel) or a formatted Data Table Studio workbook with per-banner or per-question layouts, highlight colours, table of contents, and brand styling.

Crosstab-level AI on the evidence you already built.

Ask what stands out across a banner table. The analysis agent reads crosstabs at the cell level from statistical profiling already on your data — so researchers connect the table and the interpretation in one motion.

Bases, percentages, and significance belong in the same table.

Z-score shading highlights cells that perform above or below expectation, with weighting applied consistently across every cut. Significance letters and Holm-adjusted p-values stay beside the numbers clients expect to see in a tab book.

Keep the follow-up in the same analysis.

A request for another age cut, market, wave, or category grouping does not need to become a new tabulation cycle. The banner, filters, weighting, significance settings, and underlying project remain together, so the next table is a continuation of the evidence rather than a separately reconciled file.