Reports
Turn research data into answers people can use
Not every study needs the same kind of report.
Sometimes you need a clear read of what the research found. Sometimes you need what those findings mean for the business. Sometimes you want the strongest signals across the whole study, including the ones nobody asked for.
What did the study find?
Topline Report
A clear first read: headline results, the audience differences that matter, and the evidence behind each finding.
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What does it mean, and what should we do?
Strategic Report
The evidence pulled into themes, tensions and implications — written for a decision, not a questionnaire.
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Across the study, what matters most?
Ranked Impact Analysis
A systematic scan of the study, ranked so the strongest differences, relationships and patterns rise first.
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All three combine the analysis with an evidence trail back to the underlying data. The screens are an illustrative concept test — the kind of evidence each report is written from.
Which report do I need?
Start from the question, not from a list of statistical tests.
| Topline ReportWhat did the study find? | Strategic ReportWhat does it mean, and what should we do? | Ranked Impact AnalysisAcross the study, what matters most? | |
|---|---|---|---|
| The question it answers | What did we find? | What does it mean? | What matters most? |
| Primary purpose | Understand the study | Inform a decision | Discover and prioritise |
| Coverage | Full study | Synthesised around strategic themes | Systematic exploration across the dataset |
| Audience differences | Key differences | Differences that change the strategic story | Broadly tested and ranked |
| Relationships and drivers | Flagged where useful | Used to explain the strategic story | Systematically explored |
| Unexpected patterns | Highlighted when visible | Investigated when strategically relevant | A core part of the analysis |
| Qualitative evidence | Key themes | Integrated into the story | Connected to ranked findings |
| Recommendations | Areas for follow-up | Strategic implications and actions | Priorities for deeper investigation or validation |
| Best when you need | Clarity | Direction | Discovery |