For in-house and enterprise insights teams
Explore quant and qual, trace findings to evidence, and keep the work usable across stakeholders, studies, and teams.
How teams use AddMaple
The CEO asks whether this holds for younger customers. Marketing asks whether the agency's recommendation holds in Germany. Explore the live study, connect quant and qual, and answer without restarting the analysis.
Six months later someone wants to revisit the study, but all they have is a PDF and a tab book. Keep the evidence explorable so follow-up questions start from the same project — not a static export.
Relevant capabilities
Analytics services
Bring AddMaple analysts into a current study when your team needs extra capacity for data preparation, complex analysis, or stakeholder-ready delivery.
Today
The debrief answers one question. Three days later leadership wants a new cut. Six months later the team has a PDF and a tab book. Follow-up questions restart the analysis.
With AddMaple
The study stays open. A new audience, market, or stakeholder question is answered from the same inspectable project — tables, coded themes, and explorable delivery included.
The workflow
Move from the data you have to evidence people can use — without handing the project off between disconnected tools.
Prepare
Start from fieldwork exports, SPSS, spreadsheets, connected survey tools, or governed enterprise sources without a separate handoff.
Work with grids, multi-selects, Likert scales, weights, and metadata as research data rather than generic columns.
Save the audience or segment behind a decision and apply it consistently across every table, chart, and test.
Discover
Start with distributions and response patterns across every variable before choosing where to investigate further.
Use Data Table Studio to explore banners, significance, and ranked subgroup differences before taking a finding to leadership.
See which variables relate most strongly to the question at hand, without manually specifying every cut or statistical test.
Rank the factors connected to an outcome so discussions start with the strongest evidence, not the longest chart list.
Turn open-ended themes into evidence you can compare with quantitative findings, while keeping the underlying verbatims close.
Ask Maple works on the same governed project, with inspectable tables and evidence behind its answers.
Deliver
Give stakeholders an approved, explorable route back to the findings instead of another static deck.
Choose what stakeholders can explore through password-protected Hubs and governed read-only views.
Let teams ask follow-up questions in familiar tools while AddMaple keeps the underlying access and evidence governed.
Explore the evidence behind recommendations and answer new questions from the same study — while returning to partners for higher-value strategic work.
Keep source data, transformations, and statistical methods inspectable, then choose what stakeholders can explore in a shared output.
Work with AddMaple analysts when your team needs extra capacity for data preparation, advanced analysis, or stakeholder-ready delivery.
Keep the agency-led methodology and strategic context while giving your internal team a clearer way to inspect findings and frame the next brief.
Research exists separately from decisions. Static decks and tab runs answer one question at a time — then the work sits in files stakeholders cannot explore.
AddMaple turns research data into inspectable, statistically grounded evidence that remains usable for the next question and the next stakeholder.
Statistically grounded. AI-accelerated.
Bring one current study and the follow-up questions your team needs to answer without restarting the analysis.
Start with one current study and the follow-up questions it needs to answer.
